Readings > “Aguacate Franja Michoacán”: The New Protection Driving Its International Value.

On May 4, 2026, the Diario Oficial de la Federación published the “Declaration of Protection of the Geographical Indication Aguacate Franja Michoacán.”

This declaration represents an important step toward strengthening the protection, positioning, and international commercialization of Mexican Hass Avocado, reinforcing its identity and legal protection in both domestic and international markets.

What does the Protected Geographical Indication imply?

The Protected Geographical Indication (P.G.I.) recognizes “Aguacate Franja Michoacán” as a product whose characteristics and quality are directly linked to its geographical origin.

Through this protection:

• The product gains official recognition as a national asset regulated by the IMPI
• Consumer and commercial partner confidence and prestige are strengthened
• The authenticity and reputation of the product are protected against improper use

Production rules and standards

The declaration establishes specific guidelines to guarantee the quality and traceability of the product.

Key points include:

• Strict standards for harvesting, production, packaging, and packing
• Exclusive use of the designation by producers located within the 31 municipalities of the Franja Aguacatera
• Mandatory use of the phrase “Protected Geographical Indication” (P.G.I.) on boxes and products

These elements reinforce quality perception and product differentiation in highly competitive markets.

International impact and commercial opportunities

One of the most significant aspects is that the IMPI will manage the protection of the P.G.I. within international treaties and trade agreements.

This will allow Hass Avocado exports to benefit from stronger legal protection and recognition in markets such as:

• United States
• European Union
• Asia

International protection not only strengthens product positioning, but also creates competitive advantages for Mexican producers and exporters.

More than a seal: a value-generating tool

The “Aguacate Franja Michoacán” seal transforms the product into an asset with a distinctive identity and international prestige.

In addition to reinforcing consumer confidence, this protection may:

• Support more competitive pricing
• Strengthen commercial reputation
• Reduce risks related to improper use of the designation
• Create strategic advantages in export processes

How We Can Support

At Guerrero Santana, we provide specialized assistance in:

• Compliance with P.G.I. usage rules
• Obtaining authorizations before the IMPI
• Preventive risk and contingency management
• Regulatory compliance strategies
• International expansion and trade agreement support

Our objective is to help producers and exporters strengthen their global presence with legal certainty and strategic vision.